I was overweight my whole childhood, and I was never confident about how I looked.

So I changed my diet and stuck with it. I lost 30 kg in 3 months.

I thought that would be the end of it. I’d finally look good.

I didn’t. I was a lot lighter, but I still didn’t like what I saw in the mirror, and I couldn’t understand why. I had done the thing I set out to do.

Only later did I find out what the problem was: loose skin.

Once I knew, I searched everywhere for something that could help. I didn’t find anything that was made for someone in my situation.

That’s still mostly true today. There are plenty of AI coaches now, but none of them focus on people with loose skin. They don’t know it’s there, so they can’t take it into account.

I wanted a coach that knows I have loose skin and helps me with that in mind. I couldn’t find one, so I’m building it. That’s Elastova.

It’s for anyone living with loose skin after major weight loss, pregnancy, or GLP-1 medication. If that’s you, I’m building this for you too.

— Abdur, founder